Diagnosis
Retail Audit
An outside view of your stores, e-shop and operations: customer journey, assortment, layout, performance, organisation.
Deliverable: audit report and prioritised action plan
Consulting · Sport & Entertainment
From licensing to the shop floor
Fifteen years building and running retail, licensing and merchandising for Paris Saint-Germain, Paris 2024 and Roland-Garros. I now support clubs, federations, rights holders, brands and non-profits, on projects or on a fractional basis.
150Points of sale · Paris 2024 official retail programme
15 yearsRetail, licensing & merchandising
€100M+Revenue generated on a single event, Paris 2024
fr · enProjects in France and internationally
How I work
A defined project with clear deliverables, or a recurring presence within your team. The format adapts to your needs.
Strategy
Retail & Merchandising Strategy
Store network, openings and pop-ups, collection planning, visual merchandising, and how stores and e-commerce work together.
Deliverable: retail strategy and roadmap
Licensing
Licensing & Category Development
Monetise your brand assets: category choices, licensee selection and management, collectibles, product development.
Deliverable: licensing programme and category plan
Fractional
Fractional Retail / Merchandising Lead
A senior retail or merchandising director, a few days a week, to lead an opening, a project or a transition.
Format: days per week, over time
References
Retail and licensing programmes run from opening to day-to-day operations, on both the rights-holder and the retailer side.
Olympic and Paralympic Games
Paris 2024
Built and ran the Games' official retail programme: 150 points of sale and the official e-shop, for the world's most-watched sporting event.
Club · France & international
Paris Saint-Germain
Developed the club's retail network in France and internationally, both owned and affiliated stores. Led retail marketing and events.
Gaming & pop culture
Micromania
Head of Buying: built the category management strategy and led collectibles buying for the Micromania-Zing network (300 stores and e-shop).
Federations
Roland-Garros
Ran the offline (department stores, travel retail) and online (official e-shop) retail network. Developed partner licences: Lacoste, Adidas, Babolat.
Who I work with
- Clubs
- Federations
- Rights holders & events
- Sports brands & kit suppliers
- Entertainment & gaming
- Retailers & e-commerce
- Licensees
- Agencies
- Non-profits & NGOs
About
Thomas Blanchard
Sports, entertainment and collectibles retail leader with 15+ years of experience across Paris 2024, Paris Saint-Germain, Roland-Garros and Micromania.
I build online and offline retail networks, run P&Ls, develop licensing programmes and create brand experiences that turn fans into buyers, across physical and digital channels.
Entrepreneurial and results-driven, with a strong feel for product, lifestyle and sports culture. Deep knowledge of the French sports and entertainment ecosystem, international experience, and a proven ability to connect global strategies with local fan behaviour.
- Online & offline retail
- P&L management
- Licensing
- Brand experiences
